Sony Cyber-shot W230 Digital Camera
July 3, 2009
The Sony Cyber-shot W230 is one of recent launches that comes with Carl Zeiss lens and 12 mega-pixel sensor. With the high 12.1 mega-pixel 1/2.3-inch CCD image sensor you will be able to capture images up to the finest detail. Additionally, the Carl Zeiss lens offers 4x optical zoom that lets you magnify the an image to 4 times its size without causing any distortion to the image quality. A wide 3-inch LCD monitor provides you the facility of previewing your images before firing the shot. Sony Cyber-shot W230 12MP Digital Camera consists of BIONZ image processor that delivers high quality pictures and faster image processing.
Sony Cyber-shot W230 Digital Camera includes an Intelligent Scene Recognition feature that autonomously detects the various types of scene situations and activates the most appropriate one. The Face Detection technology is capable of detecting about 8 faces and later adjusting the camera settings for optimum results. With the Smile Shutter technology, even a single happy moment will not be missed; the shutter automatically fires the shot when someone smiles. This camera offers about 14 convenient shooting modes. Also a higher light sensitivity of ISO3200 allows you to optimally capture pictures even in challenging lighting conditions.
Sony Cyber-shot W230 Point-n-Shoot Digital Camera consists of a function guide that aids you in understanding the various camera functions and settings. In case of any blurred images caused due to camera shakes, the Optical Image Stabilisation technique is there to take care. It allows you to record videos at a resolution of 640x480 pixels at the rate of 30fps. Furthermore, a high resolution mode allows you to record high resolution pictures that can be viewed on any compatible Sony BRAVIA HDTV. With so many fascinating features and functionalities, this compact digicam proves to a perfect all-rounder.
Sony’s Three New Alpha Digital SLRs Introduced
May 23, 2009
What started off as a rumour some time back has now been confirmed with Sony official announcement about the introduction of three new digital SLRs, the A380, A330 and A230, for first time users. A good piece of news is that Sony has made it possible to use both Memory Stick as SD or SDHC memory cards in these camera systems. Additionally, these come with a tilt LCD screen and mark the arrival of Quick AF Live View viewfinder.
Following the launch of Nikon's D5000 Digital Camera, Sony has got into redesigning their DSLRs user interface so as to provide better understanding of the available settings. The only possible disadvantage as may be viewed by some is the lack of high definition video recording capabilities.
Customer Centric DSLRs
These set of cameras are designed to help customers who are using DSLR for the first time by overcoming the challenges faced by them whilst retaining the performance and versatility of a digital SLR. These new models are comparatively lighter, smaller and easier to use and operate with some great groundbreaking options that is not found in other systems. The senior manager for the alpha business at Sony Electronics Inc., Kristin Elder has said that their new alpha cameras, lenses and accessories make it easy for new first time users to get great photos without having to undergo the steep learning curve that is required for using a traditional DSLR camera.
These are Sony's first DSLR camera to feature a graphical user interface (GUI) along with an in-built on-screen Help guide. This Help guide offers very clear and precise explanation of the various modes and settings, whereas the GUI provides a thorough understanding of the relationship between aperture and shutter as well as their effect on the resultant photos.
Specifications
These three DSLRs are the lightest and most compact cameras in the Sony Alpha series with a weight of 15.9 ounces. Although, they are compact and lightweight, they are feature rich cameras and they include an intuitive control layout for easy single-handed execution. Also, the SuperSteady Shot INSIDE is the in-camera image stabilisation technique that has been in-built into the camera system so as to minimise the blur caused due to camera shake.
The A230 and A330 feature a 10.2 mega-pixels of sensor resolution while the A380 features a higher 14.2 mega-pixel sensor resolution. Both the A330 and the A380 offer the Sony's Quick AutoFocus (AF) Live View technology that allows you to frame the photos both on the camera's LCD screen as well in the optical viewfinder. With the help of a dedicated image sensor, the Quick AF View is able to maintain the rapid response that is a standard quality of DSLR.
These new cameras feature a 2.7-inch LCD sunlight viewable screen. In case of the A330 and the A380, the LCD screen can be tilted up or down enabling you to easily shoot subjects in high and low positions. As compared with its predecessors the adjustment range has also been increased making it easier to capture images from various angles. The Quick AF Live View combined with the adjustable LCD, allows a user to capture natural expressions. Furthermore, a HDMI port provides you with the facility of connecting your camera to any compatible HDTV such as Sony BRAVIA HDTV.
Accessories
For the comfort of first time users, Sony cameras come in camera-and-lens packages. Along with the standard telephoto and zoom lens that come with the camera body, Sony has also launched new portrait and macro lenses. With this feature specific lenses it is much more easy to obtain professional photos. For better results with flash, the company offers simple to use compact and affordable external flash units.
Pre-orders for these three gadgets have already begun. So check out for offers and retailers and grab one that suits your requirements.
Sony Cyber-Shot DSC W300 Digital Camera
May 21, 2009
The Sony CyberShot DSC W300 13MP Digital Camera features an image resolution of 13.6-mega-pixels and it is made up of CCD image sensors which are 1/1.7-inch in size. This camera has a Carl Zeiss Vario-Tessar-branded lens that come with an optical zoom of 3x. This indicates that the images can be magnified up-to 3 times its size without any loss to image clarity. This camera measures 94.3x59.0x26.8 mm and weighs 156 grams. Images can be previewed on the camera's 2.7-inch LCD screen that comes with a display resolution of 230000 pixels. It has an in-built memory of 15MB; this internal memory capacity can be increased using Memory Stick Duo or Memory Stick Pro Duo storage type of memory.
The Sony Cyber-Shot DSC W300 Digital Camera comes with a focal length range of 7.6 mm - 22.8 mm. The shutter speed ranges between 1/4 - 1/2,000 seconds. The light sensitivity of a camera determines the sharpness of an image. This camera has a maximum light sensitivity factor of ISO 6400, which allows you to take brilliant shots in dimly lit conditions. It uses BIONZ image processor that gives great results even in difficult lighting conditions. Video is recorded at 30fps at a maximum resolution of 640 x 480 pixels. The macro focus range starts at 5cm, which means that you can shoot even the subjects that are just 5cm apart with great clarity and precision.
The Sony Cyber-Shot DSC W300 Compact Digital Camera comes with a host of features such as the Face Detection, Smile Shutter, Super Steady Shot Image Stabilisation, Scene Recognition mode, Noise Reduction etc. The face Detection technology can track and focus on up-to 8 faces and automatically controls the exposure, white balance and flash settings to deliver the perfect shot. The Smile Shutter function ensures that not even a single happy moment is missed. The blur due to camera shakes is corrected by the Super Steady Shot Optical Image Stabiliser, while the noise factor is reduced using the Noise Reduction functionality. Its Intelligent Scene Recognition mode automatically detects the situation and chooses the appropriate scene. In case this is your first digital camera then you can make use of the function guide that provides you with complete knowledge of the different functionalities. Along with this amazing camera you also get a rechargeable battery and a battery charger, an AV and a USB inclusive multi-connector cable, a wrist strap, software CD-ROM and a manual.
BIONZ Image Processing Engine – The Brain behind Sony Cameras
April 1, 2009
An image processor is a chip that is in-built into a digital camera. Image processing is a form of signal processing that transforms the image signal into a clear and precise image file. These days digital cameras include a dedicated image processing chips that convert the RAW data obtained from image sensors into a standard image format with the respective colour combinations. Due to these image processors the digital cameras always have an upper hand over conventional film cameras. This is because the image processing is done by special software that can manipulate the image in a number of ways. You can come across a variety of image processors have been introduced by different manufacturers. Like Canon who founded DIGIC III processor and Nikon which uses EXPEED processor, Sony has established the BIONZ Image Processing Engine. This BIONZ Imaging Processor has been incorporated into all Sony's latest compact and professional cameras as well as camcorders.
An image sensor is the heart of any digital camera. Usually CCD sensors were used for small and digital cameras, however these days they are being gradually replaced by CMOS sensors for higher quality and battery life. Sony has instituted the concept of High Definition video with the ClearVid CMOS Sensor. This CMOS sensor features Exmor technology, that enables it to provide higher resolution and better sensitivity with a large dynamic range.
As mentioned earlier, the image processor converts the raw data into a complete image. However the image processing engine is a major deciding factor that determines the clarity and precision with which the conversion is done. To support enhanced details reproduction, Sony's BIONZ Image Processing Engine inculcates a sense of re alism in each and every shot. It renders colours and adds rich texture and depth to convert it as the human eye would be able to view it. It works in conjunction with Exmor CMOS sensor that eliminates noise during the raw data conversion and image processing periods. The image thus reproduced is a realistic one that is rich in colour and detail. In cases where the background is very bright, this image processor suppresses the colour and luminance and noise to deliver a true-to-life photo.
Sony's BIONZ processor has revolutionised the digital camera industry and it unquestionably portrays the quality level of Sony Electronics.
Sony DSLR Alpha A300K Digital Camera
March 26, 2009
Sony has introduced yet another professional camera to its DSLR series. This Sony DSLR Alpha A300K 10MP Digital Camera comes with an image resolution of 10.2 mega-pixels. The image resolution determines the quality of the photo. This DSLR camera measures 130.8 x 98.5 x 74.7 mm and weighs about 582 grams. A two-way tilt adjustment 2.7-inch LCD screen is provided for viewing images; this makes it very easy to shoot images from various angles. The screen resolution is 230000 pixels. This DSLR is powered by a rechargeable Lithium-ion battery that comes with a battery life of up-to 750 shots.
With this Sony DSLR Alpha A300K Digital Camera you can shoot continuously at the rate of 3fps. You can shoot in RAW mode, in RAW+JPEG mode as well as in standard JPEG mode. With a high light sensitivity of ISO 3200, this DSLR delivers high quality images even in dimly lit surroundings. The optical zoom of this camera is 3.89x, which is the maximum level of enlargement that cab be provided to an image without any loss to image clarity. This camera is compatible with all types of Sony alpha lens as well as Minolta & Konica Minolta ?/MAXXUM/DYNAX lenses. Dust can cause spots on the images, thus it is important that dust does not accumulate on the camera sensor or on the lens. This is prevented by the camera's anti-dust technology.
The Sony DSLR Alpha A300K Dust Resistant Digital Camera uses BIONZ image processing engine that enhances the tonal effects along with the exposure and white balance settings of the image. This processor also intensifies the camera's response time, enhances the image quality as well as reduces the noise effects. The camera's Dynamic Range Optimiser improves the background effects by adjusting the contrast and exposure settings. Sony has incorporated the SteadyShot Image Stabilisation technique to correct the blur caused due to camera shakes. With the Sony Alpha A300K you can also capture live video and moving objects with precision. Along with this camera you get a DT 18-70mm f3.5 Zoom lens, a multi-connector AV and USB cable, a rechargeable battery with a battery charger, a shoulder strap, a body cap, a software CD-ROM and an instruction manual.
